Strategic Development

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Nordic subsidiary, 100% owned Danske Bank

• Conducted qualitative/anthropological and quantitative customer analysis

• Defined ambition and strategic initiatives for Danica Private

• Implemented execution model with high progress and transparency

• Member of steering committee for strategic priority projects 

Danish, member owned

• Conducted qualitative customer analysis

• Defined strategy for the 2 primary segments, employees and self-employed

• Identified customer archetypes and defined related value propositions

• Defined ambitions, initiatives, and business case

Danish, Service sector

• Defined strategic scenarios for future position in the value chain as insurance broker to develop insurance as a business area

• Defined business cases for the individual scenarios

• Prepared board presentation materials

Danish, listed

• Defined the role of the Holding company, including type of ownership to maximise results per subsidiary and through collaboration

• Defined strategic focus areas and related initiatives

P-E Owned

• Conducted market and qualitative customer analyses

• Defined a growth strategy that simultaneously improves profit margin

• Defined ambitions, initiatives, and business case

• Designed execution model and mitigation initiatives in implementation

Retail sector (family-owned)

• Defined strategy, including identifying new product areas with high growth potential to supplement existing mature products

• Conducted international market and qualitative customer analyses

• Defined ambitions, initiatives, and business case

Danish, international operations

• Planned and facilitated strategy process with high involvement from leadership teams across business units and staff

• Coordinated, consolidated, and quality-assured strategy document for the board

Family-owned, international operations

• Planned and facilitated annual strategy seminars with leadership and board

• Trusted advisor and ongoing sparring with CEO on strategy, execution, and decisions

Danish, partner-owned

• Defined new value foundation incl. purpose, customer and employee promise

• Conducted quantitative and qualitative analysis of internal and external stakeholders

• Designed anchoring model and planned involvement activities