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Customer Experience & Commercial Development

Danica Pension

Nordic subsidiary, 100% owned Danske Bank


  • Designed and implemented digital customer journey for private customers


  • Designed and implemented consistent sales and service model across channels; mobile advisors, online advisors, call centre and partners


  • Designed and implemented advisory concepts across channels and with Danske Bank

Danske Bank

Nordic, listed


  • Defined segmented service concept 24/7 setup for private customers


  • Planned and defined coordinated campaign and activity calendar balancing service and sales, motivating self-service


  • Coached and advised on building online advisory model

Insurance company

Danish, listed


  • Analysed setup and performance of existing lead generation model


  • Defined the central customer centre’s role and value creation for the company


  • Identified improvement potential increasing customer value and optimising resource allocation across internal and external key stakeholders

Insurance Company

Danish, listed


  • Consolidated local customer service units into one unified Customer Centre


  • Defined the central customer centre’s role and value creation for the company


  • Designed new organisation, roles, and responsibilities


  • Defined strategic initiatives, transformation plan, and initiated execution

Dreamplan

FinTech, privately funded


  • Developed product strategies for both B2C and B2B incl. market positioning, value proposition, products & services, and customer experience


  • Advised on go-to-market approach


  • Led development of channel strategy for one of the company’s B2B clients

Manufacturing Company

Danish, listed


  • Conducted quantitative and qualitative customer analysis across all markets


  • Defined shared strategy and ambition for ‘order-to-cash’ process


  • Defined customer archetypes and related digital journeys


  • Defined initiatives, transformation plan, and business case


  • Defined optimised ‘lead-to-sale’ process incl. organisation & business case

Wholesaler, Pharmaceutical

German family-owned


  • Designed new data-driven pricing model for pharmacies based on automated and ML-based analysis of estimated demand, stock levels, product data, and expected competitor behaviour


  • Defined transformation plan and business case

Transport

Danish, publicly owned


  • Conducted advanced data analyses identifying ‘hubs’ (routes, stations, times, etc.) where passengers face the greatest challenges


  • Defined shared ambition for passenger information strategy


  • Defined strategic initiatives and prioritised execution model focusing on the most challenged hubs

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